Alter Eco
I was instrumental in developing the Timbuk2 Alter Eco campaign, for their sustainable bag line made from 100% recycled materials. Collaborating closely with the lead designer and creative director, I helped define the campaign’s branding, messaging, and visual direction to connect with environmentally conscious audiences. I then designed and executed assets across social media, email, SMS, web, and print, delivering a cohesive multi-channel strategy that boosted awareness, engagement, and brand loyalty.
After the launch, I led the design and marketing strategy for the Corporate Alter Eco campaign at the 2022 Trade Show in Las Vegas, driving a record-breaking $3.3M in Q3 sales.
Timbuk2 x Astro Gaming Collab
For the Timbuk2 × ASTRO Gaming collaboration, I contributed to the design and marketing execution of a campaign introducing a custom collection of bags for travel‑focused gamers, content creators, and esports enthusiasts. Working closely with the creative team and cross‑functional stakeholders, I helped shape the visual direction, messaging, and creative assets to connect with this niche audience. I designed and delivered assets across social media, email, SMS, web, and print, ensuring a consistent, multi-channel experience that amplified product awareness and supported the partnership’s broader marketing goals.
This work amplified Timbuk2’s presence in the gaming lifestyle space while translating product functionality into compelling, audience‑centric storytelling.
Edge Refresh
After launching Timbuk2’s Alter Eco campaign, I led the design and marketing strategy for the launch of the Alter Eco campaign at the 2022 Corporate Trade Show in Las Vegas, driving a record-breaking $3.3M in Q3 sales.
I was instrumental in developing the Alter Eco campaign, for their sustainable bag line made from 100% recycled materials. Collaborating closely with the lead designer and creative director, I helped define the campaign’s branding, messaging, and visual direction to connect with environmentally conscious audiences. I then designed and executed assets across social media, email, SMS, web, and print, delivering a cohesive multi-channel strategy that boosted awareness, engagement, and brand loyalty.
Resolve to Evolve -
New Year
For the Timbuk2 Resolve to Evolve campaign, I contributed to a seasonal initiative that encouraged customers to kick off the year with intention and momentum. Working alongside the creative team, I helped shape the campaign’s visual direction and messaging to spotlight key product categories that support common resolutions—like staying organized, exploring more, and embracing better daily habits. I designed and executed assets across social media, email, SMS, web, and print to ensure a cohesive and inspiring multi-channel experience that aligned product benefits with audience aspirations, helping drive engagement and support seasonal sales goals.
