Alter Eco

For the Alter Eco campaign, I played a key role in developing and executing an integrated marketing initiative for Timbuk2’s sustainable bag line made from 100% recycled materials. The campaign was designed to connect with environmentally conscious consumers while reinforcing Timbuk2’s commitment to responsible design and long-term brand values.


Campaign Strategy & Brand Development

I collaborated closely with the lead designer and creative director to help define the campaign’s branding, messaging, and visual direction. Together, we shaped a narrative that balanced sustainability, performance, and modern design- ensuring the Alter Eco line felt both mission-driven and commercially compelling.

I supported early-stage concept development, messaging alignment, and creative direction to ensure the campaign resonated with eco-minded audiences without sacrificing product appeal.


Creative Production & Asset Execution

I led the design and execution of campaign assets across a broad mix of channels, translating the campaign vision into scalable, channel-ready deliverables. Assets were developed for:

  • Social media campaigns designed to drive awareness and engagement
  • Email and SMS marketing supporting product education and conversion
  • Web and ecommerce placements highlighting materials, features, and sustainability impact
  • Print collateral supporting in-store and promotional use

Across all deliverables, I ensured consistent brand identity, tone, and visual cohesion, helping the Alter Eco line feel unified across every consumer touchpoint.


Multi-Channel Asset Development

I helped develop and adapt campaign assets across key retail marketing channels, including:

  • Ecommerce and landing page visuals supporting product launch
  • Email marketing graphics and layouts designed to drive click-through and conversion
  • Social media content optimized for engagement and product discovery
  • Supporting collateral used across promotional touchpoints

Throughout asset development, I ensured consistent visual language and brand alignment across both ASTRO Gaming and Timbuk2, balancing each brand’s identity while maintaining a unified campaign aesthetic.


Integrated Campaign Launch

I supported the coordinated rollout of the campaign across digital and retail channels, ensuring creative consistency and smooth execution. I worked cross-functionally to align timelines, asset delivery, and channel needs- contributing to a launch that balanced brand storytelling with performance-driven outcomes.


Corporate Alter Eco Trade Show Campaign

Following the consumer launch, I led the design and marketing strategy for the Corporate Alter Eco campaign at the 2022 Las Vegas Trade Show. This initiative repositioned the Alter Eco line for corporate and bulk buyers, emphasizing sustainability, customization, and scale.


I developed trade show visuals, collateral, and supporting materials to create a high-impact presence on the floor, aligning sustainability messaging with corporate purchasing priorities.


Results & Impact

  • Helped launch a sustainability-focused product line that strengthened brand credibility and consumer trust
  • Delivered a cohesive multi-channel campaign across social, email, SMS, web, and print
  • Led the Corporate Alter Eco trade show campaign that drove a record-breaking $3.3M in Q3 sales
  • Increased engagement and awareness among environmentally conscious consumers and corporate buyers
  • Elevated Alter Eco as a flagship sustainability initiative within Timbuk2’s product portfolio


Skills Demonstrated

  • Sustainability-Driven Brand Marketing: Crafted messaging and visuals that translated environmental values into compelling retail storytelling
  • Integrated Campaign Leadership: Executed cohesive campaigns across digital, ecommerce, lifecycle, and physical channels
  • Cross-Functional Creative Collaboration: Partnered closely with designers, creative leadership, and marketing teams to align vision and execution
  • B2C & B2B Marketing Strategy: Adapted consumer-facing campaigns into high-performing corporate and trade show initiatives
  • Revenue-Oriented Marketing Execution: Delivered campaigns that directly supported awareness, engagement, and multi-million-dollar sales impact