Timbuk2 x ASTRO Gaming

For the ASTRO Gaming x Timbuk2 collaboration, I supported the execution of an integrated retail marketing campaign designed to launch and promote a co-branded product line at the intersection of gaming culture and functional design. The campaign spanned digital, email, and social channels and required close coordination across creative, marketing, and production teams to ensure a cohesive go-to-market execution.


Campaign Development & Planning

I collaborated with creative and marketing leadership during campaign planning and ideation, contributing to messaging direction, asset needs, and channel strategy. I supported campaign timelines and launch schedules, helping ensure deliverables were aligned across product launch, content rollout, and promotional moments.


Creative Production & Photoshoot Support

I played a hands-on role in creative production, assisting with photoshoot planning, shot lists, and on-set creative direction. I worked closely with photographers and stylists to help capture assets optimized for ecommerce, email, and social distribution- ensuring the product, lifestyle, and gaming audience were all authentically represented.


Multi-Channel Asset Development

I helped develop and adapt campaign assets across key retail marketing channels, including:

  • Ecommerce and landing page visuals supporting product launch
  • Email marketing graphics and layouts designed to drive click-through and conversion
  • Social media content optimized for engagement and product discovery
  • Supporting collateral used across promotional touchpoints

Throughout asset development, I ensured consistent visual language and brand alignment across both ASTRO Gaming and Timbuk2, balancing each brand’s identity while maintaining a unified campaign aesthetic.


Launch Execution & Optimization

I supported campaign execution across digital channels, assisting with asset deployment, content sequencing, and coordination between teams during launch. I helped ensure that creative was implemented accurately across platforms and optimized for performance, contributing to a smooth and cohesive retail launch experience.

Results & Impact

  • Supported a cross-brand campaign that reached 1M+ impressions across email, social, and digital platforms
  • Contributed to ecommerce and promotional assets that helped drive a 25–35% lift in product page engagement during launch
  • Helped execute email and social campaigns that achieved above-benchmark open and engagement rates
  • Delivered a cohesive, on-brand campaign that strengthened brand partnership visibility and retail storytelling


Skills Demonstrated

  • Retail & Ecommerce Marketing Execution: Supported product-focused campaigns designed to drive awareness, engagement, and conversion
  • Integrated Campaign Coordination: Assisted in aligning creative, marketing, and production efforts across multiple channels
  • Creative Production Support: Contributed to photoshoot planning and on-set direction to produce channel-ready assets
  • Brand Stewardship: Ensured visual consistency and alignment across two distinct brand identities
  • Launch Operations & Detail Management: Supported timelines, asset readiness, and execution accuracy during a high-visibility launch