T2 Corporate - B2B Marketing & Design Leadership

For the Timbuk2 Corporate Sales team, I served as the sole designer and marketer responsible for all B2B-facing marketing efforts. I owned the creation and execution of print and digital materials used to support corporate, bulk, and custom sales initiatives- ensuring the brand translated seamlessly from DTC into a professional, revenue-driven B2B environment.

B2B Marketing Strategy & Ownership

I partnered directly with the Corporate Sales team to understand buyer needs, sales workflows, and deal requirements. Based on these inputs, I developed marketing materials designed to support every stage of the sales process- from prospecting and presentations to closing and post-sale follow-up.

I acted as the single point of accountability for corporate marketing, managing priorities, timelines, and deliverables independently.

Sales Enablement & Collateral Development

I designed and produced a wide range of sales enablement materials, including:

• Corporate sell sheets highlighting product offerings, customization options, and pricing tiers
• Lookbooks showcasing branded product examples and past corporate programs
• Presentation decks used by sales reps in pitches and client meetings
• Print and digital assets supporting trade shows, outreach, and proposals

Each asset was built to balance Timbuk2’s brand standards with the clarity and practicality required for B2B sales conversations.

Customization & Brand Adaptation

A key focus of my role was adapting Timbuk2’s consumer brand into flexible, customizable materials for corporate clients. I ensured that messaging, visuals, and layouts could accommodate logo placement, co-branding, and client-specific needs- without compromising brand integrity or design quality.

Cross-Functional Collaboration & Execution

I worked closely with sales, production, and operations teams to ensure marketing materials accurately reflected product capabilities, timelines, and customization constraints. This collaboration helped align expectations with clients and supported smoother execution across corporate orders.

Results & Impact

• Served as the sole marketing and design resource for Timbuk2’s Corporate Sales team
• Delivered a comprehensive suite of sales enablement materials used across corporate, bulk, and custom programs
• Supported high-value B2B deals through clear, professional, and on-brand marketing assets
• Played a key role in strengthening Timbuk2’s corporate sales presentation and brand credibility

Skills Demonstrated

• B2B & Sales Enablement Marketing: Designed materials to directly support deal flow and revenue generation
• End-to-End Ownership: Independently managed strategy, design, and execution for corporate marketing
• Brand Adaptation & Customization: Translated a consumer brand into flexible B2B applications
• Print & Digital Design Execution: Produced high-quality assets across multiple formats and channels
• Cross-Functional Communication: Partnered closely with sales and operations to align marketing with execution