Ocean Plant -

Brand Creation & Launch

For Ocean Plant, I led the end-to-end creation and launch of a new hospitality and experiential brand developed by mktMKThink. As the sole designer and marketer, I owned every aspect of brand strategy, visual identity, and go-to-market execution- working directly with the CEO and founder from concept through launch and growth.


Brand Strategy & Identity Development

I developed the Ocean Plant brand from the ground up, defining its positioning, tone, and visual language. This included logo design, a custom typeface, color systems, and brand guidelines that reflected the space’s mission, architectural vision, and community-driven ethos.


The brand was designed to feel immersive, elevated, and approachable- bridging hospitality, culture, and sustainability into a cohesive identity.


Creative Direction & Asset Production

I led creative direction across all brand touchpoints, producing assets for both physical and digital environments. This included signage, printed materials, digital graphics, and launch collateral designed to create a seamless, on-site brand experience.


Every element was intentionally designed to reinforce brand recognition and consistency from first impression to in-space engagement.


Launch Marketing & Go-to-Market Execution

I planned and executed Ocean Plant’s launch marketing strategy, overseeing campaign messaging, rollout timing, and channel selection. Marketing efforts spanned digital, social, and experiential touchpoints to drive awareness and early foot traffic.


I coordinated launch content, promotional assets, and brand storytelling to ensure a cohesive introduction to the market.


Analytics, ROI & Performance Measurement

Post-launch, I implemented tracking and analytics to measure campaign performance, audience engagement, and ROI. I analyzed results to refine messaging and marketing efforts, ensuring data informed ongoing growth and optimization strategies.



This feedback loop helped validate brand positioning and supported sustained momentum following launch.

Results & Impact

  • Successfully launched a new brand from concept to market with a fully realized visual identity
  • Established a cohesive, recognizable brand across physical space and digital channels
  • Delivered launch marketing that drove awareness, engagement, and early adoption
  • Provided leadership with performance insights through analytics and ROI tracking


Skills Demonstrated

Zero-to-One Brand Creation: Built a complete brand system from strategy through execution

Executive Collaboration: Partnered directly with CEO and founder to align vision and delivery

Creative Direction & Design Leadership: Owned identity, typography, and visual systems

Launch Marketing Strategy: Planned and executed go-to-market campaigns

  • Analytics & Performance Measurement: Implemented tracking to evaluate impact and guide optimization