Northwest Legacy Portfolio

For the Northwest Legacy Portfolio marketing initiative, I led an end-to-end campaign to position an institutional-grade commercial offering with clarity, polish, and strategic impact. This project required a cohesive blend of storytelling, design, asset creation, and cross-channel execution to drive awareness among targeted investors and brokers.

Developed the Offering Memorandum

I took primary ownership of the marketing book — the centerpiece of the offering memorandum — synthesizing property data, financials, value proposition, and narrative into a compelling, investor-ready document. I ensured that complex information was presented clearly and persuasively, reinforcing the portfolio’s strengths and investment thesis.

Coordinated Property Photography

I managed the entire photography process from start to finish, including vendor selection, scheduling, and on-site coordination. By providing creative direction and shot lists tailored to our target audience’s expectations, I secured high-impact visuals that elevated the property presentation across all materials.

Designed Multi-Channel Collateral

With a strategic eye for visual storytelling, I designed key deliverables supporting the campaign:

• Full-color printed brochures and investment packets
• Email templates and blasts optimized for engagement
• Social media graphics aligned with audience behavior
• Website marketing pages with custom layouts and imagery

Each asset maintained brand consistency while capturing the unique character of the Northwest Legacy Portfolio.

Led Digital and Print Promotion

I planned and executed targeted email campaigns to HFO’s investor and broker networks, integrating segmentation, A/B testing, and compelling creative to maximize opens and engagement. On social platforms, I developed posts designed to increase visibility, reinforce key selling points, and drive traffic to listing pages.

Website Strategy & Implementation

I coordinated with web development to ensure the Northwest Legacy Portfolio received a standout presence on their website. This included landing page structure, image placement, messaging hierarchy, and integration with campaign analytics- helping to convert interest into actionable leads.

Results & Impact

• Produced a comprehensive offering book that served as the foundation of investor communications
• Elevated property visuals and assets that enhanced professional perception among brokers and investors
• Drove multi-channel engagement across email, web, and social platforms
• Delivered a cohesive, strategic campaign that supported listing traffic and investor inquiry generation

Skills Demonstrated

• Cross-Functional Collaboration: Worked with photographers, developers, and internal stakeholders to align vision and execution
• Strategic Thinking: Translated investment value into clear, persuasive marketing narratives
• Creative Direction & Design: Produced polished visual assets that elevated the brand
  
• Multi-Channel Campaign Execution: Orchestrated digital and print promotions with operational excellence