Everett Street Apartments

For the Everett Street Apartments marketing initiative, I led a comprehensive campaign to position this renovated 19‑unit multifamily asset as an attractive investment opportunity in Northwest Portland. The project involved clear narrative development, premium visual asset creation, and multi‑channel execution to effectively reach real estate investors and brokers in a competitive marketplace.

Developed the Offering Memorandum

I took primary responsibility for producing the offering memorandum, synthesizing detailed unit‑level specifications, financial assumptions, amenities, and market context into a polished, investor‑ready document. The OM showcased the property’s updated interiors, modern finishes, and strong walkability in the Northwest Portland neighborhood, helping to articulate both the core cash flow and potential value proposition to prospective buyers.

Directed Property Photography and Visual Content

I managed the end‑to‑end photography and visual asset strategy — selecting vendors, scheduling shoots, and providing creative direction to capture both unit features (e.g., hardwood floors, modern kitchens) and lifestyle‑oriented neighborhood cues. These visuals were integrated throughout the offering memorandum and marketing collateral to elevate the asset’s presentation.

Designed Multi-Channel Marketing Assets

With an eye for audience impact, I developed a suite of marketing materials to support the campaign:

• Full‑color printed brochures with unit floor plans and neighborhood highlights
• Email templates and outreach sequences optimized for investor engagement
• Social graphics tailored to commercial real estate platforms
• Custom listing pages with cohesive imagery and key data points

Each asset conveyed both the physical quality of the Everett Street Apartments and the strategic benefits of its Portland location.

Led Digital and Print Promotion

I executed targeted email campaigns to segmented investor and broker lists, leveraging performance optimization tactics to improve opens and click‑through rates. Social and digital posts were crafted to reinforce the asset’s selling points — including amenity quality, modern renovations, and proximity to transit and city amenities — to stimulate interest and drive traffic to the listing materials. 

Website Strategy & Implementation

I collaborated with web development to ensure a standout digital presence for the listing. This included structuring the landing page for clarity, strategically placing visual assets, optimizing messaging hierarchy, and incorporating analytics tracking to measure engagement and capture leads efficiently