Cambridge Trinity &

Trinity Plaza

For the Cambridge‑Trinity and Trinity Plaza marketing initiative, I led a full-scale campaign to position this historic multifamily portfolio as a premier investment opportunity in Portland. The project required blending compelling storytelling, visual design, asset creation, and targeted promotion to attract institutional and high-net-worth investors.

Developed the Offering Memorandum

I took lead ownership of the offering memorandum, transforming complex operational data, unit-level financials, and market insights into a persuasive, investor-ready document. The OM highlighted the portfolio’s value-add potential, historical charm, and strong Portland location, ensuring that investors could quickly grasp both the opportunity and upside.

Managed Property Photography & Visual Content

I oversaw all aspects of property photography, from vendor selection to on-site direction. By providing creative guidance and curated shot lists that highlighted both historic features and modern updates, I secured high-quality visuals that elevated the presentation across all marketing materials. These assets helped investors visualize the portfolio’s appeal and reinforced the investment narrative.

Designed Multi-Channel Marketing Assets

I crafted and coordinated a suite of marketing collateral to support the campaign:

• Printed brochures and investor packets showcasing unit-level detail and neighborhood context
• Email campaigns and templates optimized for open rates and engagement
• Social media graphics tailored to broker and investor audiences
• Dedicated listing pages with custom layouts emphasizing location and historical significance

All assets maintained HFO’s brand integrity while highlighting the unique story and investment potential of Cambridge‑Trinity and Trinity Plaza.

Executed Digital and Print Campaigns

I led targeted email outreach to HFO’s investor and broker networks, integrating segmentation and creative testing to maximize engagement. On social channels, I developed posts designed to increase visibility, communicate key selling points, and drive traffic to the property listings. The coordinated campaign ensured maximum market awareness and investor interest.

Website Strategy & Implementation

I collaborated with web development to create a high-impact digital presence for the portfolio. This included landing page design, strategic image placement, clear messaging hierarchy, and analytics tracking to monitor engagement and lead conversion — ensuring a seamless path from interest to action.

Results & Impact

• Produced a detailed, investor-ready offering memorandum that highlighted the portfolio’s historic character, location advantage, and value-add potential
• Created high-quality visual assets that showcased both architectural charm and unit-level detail, elevating perception among brokers and investors
• Executed a coordinated multi-channel campaign across email, website, and social media to drive awareness and engagement with targeted investor audiences
• Delivered a cohesive, strategically aligned campaign that supported listing traffic, inquiries, and investor engagement

Skills Demonstrated

• Historic & Multifamily Storytelling:  Crafted narratives that emphasized architectural heritage, unit mix, and value-add potential to resonate with investors
• Investor-Centric Marketing: Developed messaging and assets tailored to institutional and high-net-worth audiences, balancing data with aspirational appeal
• Visual Strategy & Asset Curation: Directed photography and design to highlight both property character and neighborhood context, enhancing listing differentiation
• Integrated Campaign Leadership: Coordinated print, digital, and social channels to ensure a seamless experience from initial awareness to inquiry conversion