Prime Square 205

For the Prime 205 offering, I led the marketing execution for a single-asset commercial real estate opportunity, focused on presenting the property as a high-quality, investor-ready asset with strong fundamentals and long-term appeal. The assignment required clear communication of financial performance, tenancy, and positioning through a polished, professional campaign.


Offering Memorandum Development

I took lead ownership of the offering memorandum, transforming complex operational data, unit-level financials, and market insights into a persuasive, investor-ready document. The OM highlighted the portfolio’s value-add potential, historical charm, and strong Portland location, ensuring that investors could quickly grasp both the opportunity and upside.


Visual Asset Strategy & Execution

I oversaw the development of visual assets used throughout the campaign, ensuring the property was represented accurately and professionally. Visuals were selected and arranged to reinforce the asset’s quality, condition, and market positioning, supporting credibility with both investors and brokers.


Marketing Collateral & Asset Production

I designed and produced a full set of marketing materials to support the offering, including:

  • Digital and print versions of the offering memorandum
  • Property-specific marketing sheets and highlights
  • Email marketing visuals used for investor outreach
  • Listing page assets optimized for online platforms

Each deliverable followed consistent branding and presentation standards to create a cohesive investor experience.


Investor Outreach & Promotion

I supported targeted outreach efforts through email and digital channels, ensuring marketing materials were optimized for investor review and engagement. Messaging focused on clarity, asset fundamentals, and ease of evaluation, helping drive interest and traffic to the listing.


Website & Listing Presentation

I collaborated with internal teams to ensure the Prime 205 listing was presented clearly across online platforms. This included content hierarchy, image placement, and layout decisions designed to surface key information quickly and support inbound inquiries.

Results & Impact

  • Delivered a comprehensive, investor-focused offering memorandum supporting underwriting and diligence
  • Produced professional, cohesive marketing materials aligned with institutional buyer expectations
  • Supported listing visibility through coordinated digital and email promotion
  • Contributed to consistent investor engagement and inquiry activity


Skills Demonstrated

  • Single-Asset Investment Positioning: Framed property fundamentals and tenant profile into a clear investment narrative
  • Financial & Information Structuring: Organized complex data into accessible, investor-friendly formats
  • Commercial Real Estate Marketing Execution: Delivered end-to-end marketing support from OM creation to listing launch
  • Detail-Oriented Design & Presentation: Maintained clarity, accuracy, and professionalism across all materials
  • Broker & Investor Communication: Supported efficient evaluation through clean, no-friction marketing assets