Alexander Court


For the Alexander Court marketing initiative, I led a focused campaign to position this multifamily asset as a stable, well-located investment opportunity within Portland’s rental market. The effort centered on clearly communicating asset fundamentals, operational strengths, and location appeal through thoughtful storytelling, strong visuals, and targeted distribution


Created the Offering Memorandum

I developed the offering memorandum from the ground up, organizing property details, rent roll insights, and market context into a clear, professional presentation for investors. The document emphasized Alexander Court’s income stability, unit configuration, and neighborhood fundamentals, enabling buyers to quickly assess the opportunity and underwriting potential.


Oversaw Property Photography & Asset Development

I managed the photography process end to end, coordinating logistics and providing creative direction to ensure the asset was captured accurately and attractively. Visuals focused on unit interiors, building condition, and surrounding streetscape, supporting a transparent and credible presentation across all marketing materials.


Produced Target Marketing Collateral

To support the listing, I designed and assembled a range of marketing assets tailored to investor consumption:

  • Digital and print brochures summarizing asset highlights and financial positioning
  • Email marketing templates built for clarity and quick investor review
  • Social media visuals focused on location, scale, and asset fundamentals
  • Listing page layouts designed to surface key data points efficiently

Each deliverable was aligned with HFO’s branding while reinforcing Alexander Court’s role as a reliable multifamily investment.


Executed Investor Outreach & Promotion

I coordinated outreach across email and digital channels to ensure consistent exposure to HFO’s broker and investor networks. Campaign messaging was structured to highlight stability, location, and long-term rental demand, driving traffic to the listing materials and encouraging direct investor inquiries.


Website Strategy & Listing Execution

I worked closely with the web team to ensure Alexander Court’s online listing was clean, intuitive, and investor-friendly. This included content hierarchy, image sequencing, and layout decisions that prioritized usability and supported lead capture through streamlined navigation.

Results & Impact

  • Delivered a clear, investor-focused offering memorandum that supported underwriting and diligence review
  • Developed straightforward, high-quality visual assets that reinforced trust and transparency
  • Increased listing exposure through coordinated email and digital promotion
  • Supported consistent investor interest and inquiry through a well-executed marketing rollout


Skills Demonstrated

  • Asset-Focused Positioning: Framed the property around income stability, fundamentals, and long-term demand
  • Information Architecture: Organized financial and property data into intuitive, investor-friendly materials
  • Operational Marketing Execution: Managed timelines, vendors, and deliverables to support an efficient launch
  • Investor Communication: Created clear, no-noise marketing designed for quick evaluation and decision-making